Is Your Company Jumping on the ‘Brand’ Wagon?

OstermanCron has been selling prominent office furniture products, such as Kimball Office and National Office Furniture, for over 20 years; but we’ll accept the fact that we’re not able to connect with customers like brands such as Coca Cola and Google can. A company’s brand goes far beyond just a logo, company colors, and marketing collateral. One of the most powerful branding tools a company has lies within its own office space.

Last week, we discussed the importance of artwork in office design, and even showed off our new custom vinyl glass reflecting our brand(connect to previous post). However, there certainly is a thin line between reflecting a brand and coming across as gimmicky. Who better to look at for branding ideas than the office furniture design and image of a branding firm?

Meatpacking, a New York-based branding agency with a peculiar name, had an interesting brand to display. As a company living by the mantra of creativity, their space had absolutely no office cubicles. Much like a meatpacking factory, this open layout had benching which encouraged employee interaction and revved up their culture of collaboration. They also differentiated each of their pods by naming them different cuts of mean, such as “Sirloin”, “Ribeye”, etc.

Although this agency’s approach is on the robust side, it’s not a great fit for everyone. DIRTT wall systems have been a hit with company branding as custom designs assist in creating whatever vision your company is going for. In fact, our client ODW created an awesome reflection of their brand with a DIRTT wall- see it here.

There is no exact answer to the right amount of branding. Just like a fingerprint, every company’s identity is different. Just remember this: one of the most powerful branding tools a company has is most often right where they work.