As we wrap up our month of digging into DIRTT, we thought it would be appropriate to discuss one of its main components that we haven’t given nearly enough attention to: DIRTT’s ICE software. Acting as a virtual videogame for design, ICE is used in the process of creating everything DIRTT – DIRTT walls, DIRTT office systems, you name it. Whether you’ve been a designer for 20 years or you’re just an interested bystander, ICE provides an interactive experience that anyone can understand.
Imagine working on a project and not seeing the end results until, well, the end. ICE’s interactive exploration allows designers and customers to see the big picture and ensures that each project is designed exactly as it was originally envisioned.
The footwear company Sketchers is particularly impressed with DIRTT’s software and used ICE to create colorful DIRTT wall systems and DIRTT office systems. Sketchers’ Multimedia Director Jesse Cassem admits they regularly bring customers to the office to give them the “WOW” effect.
“In essence, office furniture sells shoes,” Cassem says. We won’t lie, hearing this made OstermanCron immediately love Sketchers a little more.
So what is ICE exactly? Many compare the components in ICE to Legos instead of the traditional design software we’re used to. Think of building something from a box of Legos with limitless colors, sizes, and shapes. Similarly, ICE projects are easily created using individual pieces, and the possibilities are endless.
If you already feel like a kid in a candy shop, (or, ahem, kid in a Lego store) know that ICE is also complimenting DIRTT environmental solutions. ICE software creates products in a way that cuts construction costs out, as components can be resized and refit, resulting in less waste and construction in the long run.
Did we mention how amazing it looks, too? We love it – our Showroom contains DIRTT wall systems, a DIRTT living wall, and more. If you want, take a look! As always, feel free to stop by our Showroom and see DIRTT’s great products in person anytime.